The Social Face is directly proportional with ones abilities to have successful social interactions. The Social Face manifests itself in the smile, but other manifestations do occur (they're harder to pin point). One can approximately gauge the amount of friends another has by their quality of Social Face. The Social Face is suggestive of one's "coolness" and is highly representative of one's amount of sexual encounters. The Social Face is the projection of one's social confidence, put simply.

It’s an acronym standing for Can’t Remember A Fucking Thing. It’s usually used to describe embarrassment at being unable to remember someone (CRAFT moment); going onstage as the lead in the latest theatrical performance and your mind goes completely blank (CRAFT situation); the next morning after a night when you got pissed as a fart and woke up in bed cuddling a traffic cone and a string of fairy lights wound round your prick.