When something is kinda shitty, but pretty awesome in its shittiness, like Mentholated Newports.
Also mostly refers to shitty off-brand versions of various things that you can only find at Walgreen's or your local supermarket.
Not to be confused with brandless items, such as orange drank.

Large, beautiful breasts that are keep well consealed and initially appear to be much smaller and less impressive than they actually are until unleashed.