A pet name in the style of Bill Cosby given to a man due to the lack of manly pet names. This pet name can only be given to a man who has completely won your heart and deserves every ounce of affection one can possibly give. Usually used by women who have an issue calling their boy/man "baby," "sweetie," or other names which seem degrading or belittling to the man (or just feel weird on one's tongue). Can be used on all occasions but usually only when you're being extremely doting or lovey.

A buzz word being used to refer to creators and influencers forming or encouraging unhealthy relationships with their fans. Usually used in the context of young audiences feeling they have a relationship with the influencer due to the huge amount of the influencer’s content they consume. The influencer in question, however, is unaware of the fan’s existence other than the general knowledge of having fans. Common examples include Dream and his stans. These relationships are exacerbated by the influencers confirming they have more than a creator-to-viewer relationship.

The word is circulating due to various YouTube essays about the phenomenon using the word, and therefore people who enjoy complaining about influencers repeating what they heard in the video in any comments section they can find.