When a person is absolutely obsessed with their partner to the extent that they burn their friends to be with their partner,the only thing they talk about is their partner,are with them all of the time, and become absolutely no fun to be around whatsoever.

Someone who is possessed by clout chasing. The original human is now gone and a demonic entity that feeds on clout is all that is left. An empty shell with no control of their actions, forced to blindly react to situations they think will bring them attention.