To aim for an easy target or carry out a comparatively easy task which may give the appearance of success, achievement or progress towards a desired goal but does not have any substantial merit, benefit or value and/or does not actually help to achieve the intended goal in any substantive way. A business buzz phrase or management speak associated with with general douchebaggery and common use by tits, wankers, tosspots and arseholes. The phrase has military origins, where buglers and pipers often went into battles unarmed, stood in plain sight and were no direct threat to to the opponent.

the thing that you don’t have when you’re phones percentage is over 20