The nickname that you use to call your animal/pet after an event occurs such as a sex scandal or something of that nature to the person that they're named after.
Ex: A bird named Bill Cosby. Would then be referred to as BC,Coby,Bill,etc.

Someone who is possessed by clout chasing. The original human is now gone and a demonic entity that feeds on clout is all that is left. An empty shell with no control of their actions, forced to blindly react to situations they think will bring them attention.