A beautiful, kind, considerate girl. She isn't perfect and has her flaws like everyone else. I'm not perfect, I want to be.. but that's not realistic or even possible. I love you because you make my day. You were my first ever friend at msum before we even came here.. I don't know what I'd do without you.. I'd lose a part of me.. you're like that good imp telling me to no you've got to eat or stop working out :P i love you and you need to know that .. i know i can be stubborn but you're amazing girl! Don't let anyone tell you any different! (:

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A buzz word being used to refer to creators and influencers forming or encouraging unhealthy relationships with their fans. Usually used in the context of young audiences feeling they have a relationship with the influencer due to the huge amount of the influencer’s content they consume. The influencer in question, however, is unaware of the fan’s existence other than the general knowledge of having fans. Common examples include Dream and his stans. These relationships are exacerbated by the influencers confirming they have more than a creator-to-viewer relationship.

The word is circulating due to various YouTube essays about the phenomenon using the word, and therefore people who enjoy complaining about influencers repeating what they heard in the video in any comments section they can find.