A term first coined in the promotional video for RuPaul’s Drag Race season 12.The term is a play on the “United States of America” The term refers to the American branch of the RuPaul Drag related Buissnes empire which is a part of the Runiverse .

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.