Pronounced Rook-O

A man who prides himself of being an alpha, the tightness of his t shirt, and the bareness of his ankles

Lives for the gym, Saturday nights out with the lads and grey goose.

Partial to a scrap and no stranger to a bump of gear.

Will almost always like and know everything about football.

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.