Usually that red-haired guy, with a massive amount of pimples, who claims he has a girlfriend. and when you ask to see her, he shows you a picture of a pornstar on his phone and says, "that's her."

Someone who is possessed by clout chasing. The original human is now gone and a demonic entity that feeds on clout is all that is left. An empty shell with no control of their actions, forced to blindly react to situations they think will bring them attention.