Silly people failing to be frickin sweet by painting fluroescent coloured stripes on their face, normally in a tribal style. They are normally done for parties and done in neon paint (normally in the colours of the neon spectrum. Or highlighters if they're super DIY.

Someone who is possessed by clout chasing. The original human is now gone and a demonic entity that feeds on clout is all that is left. An empty shell with no control of their actions, forced to blindly react to situations they think will bring them attention.