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Clothing company with close connections to the skateboarding, surfing, and snowboarding lifestyles.

Known for its expensive t-shirts which are made of thin cotton and depict artistic and obscure designs.

The company's name is pronounced "ru-kah", as its main logo is the word RUCA spelled with a Roman "V" in place of the "U". It is frequently misread and mispronounced as an acronym "R V C A".
A: Damn dude look at that RVCA shirt.
B: Nice shirt, but you're pronouncing it incorrectly, stupid.
by Narek November 25, 2006
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Clothing brand that became extremely popular in Hawaii in the past few years. Pronounced rew-cah.
Boy 1: Ho u get one siick RVCA hat.
Boy 2: Yeahh brah I gef em yestaday from Kona.
by hayn_cruzin April 17, 2011
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3
RVCA is owned and operated by Billabong, you know the shirts you get at Wal-Mart for $5. Knowing that tweens and young adults are stupid and are easily manipulated by fads, Billabong simply re-branded their clothing, and bam, they can sell a $5 shirt for $50.
by applecat July 24, 2014
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RVCA is a brand label popular within the skating sector of fashion. Although this brand has been misrepresented various times as being pronounced ru-ka instead of the original R-V-C-A.
Nice RVCA (R-V-C-A) hat, where did you get it?
by Knowitall1111 February 19, 2011
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A company that makes clothing for the man who has money ,Usally a person who, dosnet ,skate but, snowboards, and tells, everyone they snowboard cause they think there legite but really there not . Makes some cool tees but got robbed by preps but still does make cool tees
Nice rvca shirt lookin goood

Thanks

how much

60$

Not that bad considering its a rvca shirt
by Gotta ya August 30, 2006
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