Any of the following.
a) Being screwed over by the one you love.
b) Being screwed over by a good buddy.
c) Your loved one screwing your good buddy.
d) Your good buddy screwing your loved one.
f) Being totally fucked over completely.

Someone who is possessed by clout chasing. The original human is now gone and a demonic entity that feeds on clout is all that is left. An empty shell with no control of their actions, forced to blindly react to situations they think will bring them attention.