Refers to any act and or mindset that that puts more emphasis on style than common sense. While 'Ghetto Fabulous' is similar, 'Project Popular' appeals to those specifically from the housing projects from which the name is derived. It could be effectively argued that being 'Project Popular' is worse than 'Ghetto Fabulous', but the recipient of the description will more than likely wear it as a badge of honor, kind of like coming home from successfully doing a jail sentence for which you did not snitch.

When you eat dirt for the first time and leave your family to build a shack in the woods