When you bid someone a premature farewell, creating an awkward moment where the conversation has been ended, but the two people are still together. When the actual moment to physically part ways is at hand, a weak/awkward second goodbye is sometimes given. Usually happens with someone that you kinda know, but not enough to start up a new conversation.

A buzz word being used to refer to creators and influencers forming or encouraging unhealthy relationships with their fans. Usually used in the context of young audiences feeling they have a relationship with the influencer due to the huge amount of the influencer’s content they consume. The influencer in question, however, is unaware of the fan’s existence other than the general knowledge of having fans. Common examples include Dream and his stans. These relationships are exacerbated by the influencers confirming they have more than a creator-to-viewer relationship.

The word is circulating due to various YouTube essays about the phenomenon using the word, and therefore people who enjoy complaining about influencers repeating what they heard in the video in any comments section they can find.