pawl-e-swag (emphasis in needed on the "swag" part)
-noun, adjective- a person, place, thing, or animal with multiple forms of swagger.

-verb- A massive bitchslap
(this word may be confused with "Polywag" the Pokemon but i can assure you they are two VERY different things)

Someone who is possessed by clout chasing. The original human is now gone and a demonic entity that feeds on clout is all that is left. An empty shell with no control of their actions, forced to blindly react to situations they think will bring them attention.