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An alternative to Black Friday; Plaid Friday encourages people to do their holiday shopping with locally owned and independent businesses the day after Thanksgiving. Created in 2009 in Oakland, CA and adopted in New England in 2010.
E.F. decided to buy all his holiday gifts from his towns independent retailers on Plaid Friday this year, instead of trekking to the mall for Black Friday
by Somerville Local First November 22, 2010