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The movement of being happy and proud of your natural skin color while using precautions against the sun and without using tanning or bleaching agents.
Shannon: I love Valentino's new orange tan, I want it too!

Sam: No way, Pale Is The New Tan!

Shannon: uhhhhhh....

Sam: PITNT (Pale Is The New Tan)

by S(I)AM December 08, 2009
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