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To be in the process of doing an activity to the fullest extent possible. This phrase is often exacerbated by the saying "never on it softly" too add emphasis to the fact that this activity is never carried out in a half-arsed manner
Person 1. Are u on it hard?

Person 2. Am I on it hard? For fuck's sake of course I'm on it hard, I'm always on it hard, and never on it softly.
by rascal92 June 10, 2011
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Jul 24 Word of the Day
It’s an acronym standing for Can’t Remember A Fucking Thing. It’s usually used to describe embarrassment at being unable to remember someone (CRAFT moment); going onstage as the lead in the latest theatrical performance and your mind goes completely blank (CRAFT situation); the next morning after a night when you got pissed as a fart and woke up in bed cuddling a traffic cone and a string of fairy lights wound round your prick.
“Where did you go after we left the pub?”
Dunno, CRAFT.”
by AKACroatalin November 07, 2015
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