A form of elaborate encoding.


VERSION 1
First, count the letters in the word a/o sentence and find the middle of it.

1. APPLeSEED 9 letters
middle: E.

Next, write the first half backwards, then the second half backwards. If an odd #, then the middle letter goes in front.

2.eLPPADEES

VERSION 2

Okay, now split up the letters into groups of two or three, three or more groups.

eL PPA DE ES

Next, encode the groups as single letters.

PPA eL ES DE

Version 3

See? easy. Now encode the alphabet, and match up the letters and use this to re-write your little term. The letters G and T are the same.
abcdefghijklmnopqrstuvwxyz
mlkjihgfedcbazyxwvutsrqpon

PPA eL ES DE becomes
XXM iB IU JI.

Make sure to keep the groups of letters seperaed.

A buzz word being used to refer to creators and influencers forming or encouraging unhealthy relationships with their fans. Usually used in the context of young audiences feeling they have a relationship with the influencer due to the huge amount of the influencer’s content they consume. The influencer in question, however, is unaware of the fan’s existence other than the general knowledge of having fans. Common examples include Dream and his stans. These relationships are exacerbated by the influencers confirming they have more than a creator-to-viewer relationship.

The word is circulating due to various YouTube essays about the phenomenon using the word, and therefore people who enjoy complaining about influencers repeating what they heard in the video in any comments section they can find.