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The term referring to when a football coach initially tells his playmaker player to not do anything stupid (the "no no" part) but when the player does not listen, and ends up making a huge play, the coaches new words are "Go Go!"

Defined as by John Madden, 11-12-06
*player catches ball in the middle of the endzone on a kickoff, starts to run towards the other end of the field*

Coach: Jackson.. NO NO!

*player reaches the 50 yard mark running full speed with 2 opponents behind him*

Coach: GO! GO!

*player scores touchdown*

Coach: I knew he would do that all along, good play call, 'eh? The ol' No No Go Go trick.
by Andrew Shulkey November 13, 2006
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