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When you tell someone to just go ahead and just do it, regardless of their objections.
She told me the word was misspelled, but that's how the client wanted it, so I told her to just "Nike it!"
by Another Ad Guy January 09, 2014
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Jul 26 Word of the Day
Noun: a friend who is usually only called upon by a friend when a more primary/prominent friend is unavailable.

Taken from the term β€œsecond string” in an athletic competition situation. In football, if the star quarterback gets injured during a play, the second string is called off the bench to replace him/her. A β€œSecond String Friend” is essentially benched until needed, if ever.

Synonyms: Plan B, Second Choice, Secondary Friend, Benched Until Needed
I got a call from X the other night. She had an extra ticket to a concert she bought for a friend, but they couldn’t make it so she called me to ask if I wanted to go because I am her Second String Friend.
by Deus-ex-machina August 26, 2020
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2
refers to nike's slogan just do it. when someone is being a pussy tell them to "nike it" meaning just do it
mike: dude i don't think i can do this...

tyler: come man, dont be a pussy! Nike it man!
by squwirl April 26, 2010
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