The Inner Richmond District of San Francisco. Called 'New Mission' because it is becoming hipper and more popular than the traditionally cool kid part of San Francisco, the Mission District.

A pick me is a woman that is willing to do anything for male approval. She will embarrass or throw other women under the bus to achieve this goal. The unfortunate thing about a pick me is usually the men they are trying to seek approval from are of poor quality and treat women badly, leaving little real benefit for the pick me.