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The act of making a business decision so misguided as to border on absolute stupidity, leaving everyone else to wonder what the hell you're thinking.
Steve: Hey, Joe! Nice work on raising prices by 60% and changing the name of one of our most popular services to something stupid. You've really been Netflixin' it lately!

Joe: Thanks, Steve! I was thinking of also introducing the rebrand to our customers via an apology letter.

Steve: Good plan!
by itshulutime September 23, 2011
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