A portmanteau of 'naff' (British slang meaning lacking in style or good taste : vulgar and unfashionable, American: tacky) and affinity, to create a word which is a perfect antonym for affinity in a cultural context.

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.