A moment of pure stupidity. The term was first coined by the amazing and idiotic Twitch streamer Vargskelethor(Joel) from vinesauce during his second Black Mesa stream.

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.

When Phillip Pietrobon cant use a computer, it's a mug moment.