LoWeLL, MaSSaChUsEttS
Aka "dA MuRdaH MiLLs", iS a CiTy LoCaTeD NoRtH oF dA BeAn (BoStOn), KnOwN 4 iTz GhEttO AsS MiLLz, PrOjEcTz, ShOoTiNgs, StaBBiNgZ, TrEeS, EtC. (YaLL KnOw dA DeAL) N MaDe Up MoStLy oF PuErTo RiCaNs n CaMboDiAnS, BuT MoStLy PuErTo RiCaNs!

A buzz word being used to refer to creators and influencers forming or encouraging unhealthy relationships with their fans. Usually used in the context of young audiences feeling they have a relationship with the influencer due to the huge amount of the influencer’s content they consume. The influencer in question, however, is unaware of the fan’s existence other than the general knowledge of having fans. Common examples include Dream and his stans. These relationships are exacerbated by the influencers confirming they have more than a creator-to-viewer relationship.

The word is circulating due to various YouTube essays about the phenomenon using the word, and therefore people who enjoy complaining about influencers repeating what they heard in the video in any comments section they can find.

The City Of Lowell, Massachusetts. First established in the 1800's as a planned industrial city and was a major focal point for the industrial revolution spawning miles of mills across its Merriamack river. In the 1980's, Lowell lost its spark and became ghetto and crack ridden, with Asian gangs flooding the streets. Also known for its boxers, Micky Ward and Dicky Eklund as seen in the 2010 movie, The Fighter. Now synonymous with 'badass' the Mill City stands proudly today with its own UMass, high schools, businesses, and the chillest bunch of motherfuckers you will ever meet in your goddamn life.