Named after the founder of The Incredible Mohawk Bros. Band, it has been used to describe someone who is the "prick of the band" or the "band leader", which usually formulate to the same person anyway.

Someone who is possessed by clout chasing. The original human is now gone and a demonic entity that feeds on clout is all that is left. An empty shell with no control of their actions, forced to blindly react to situations they think will bring them attention.