The ploy used by Rockstar Games in the old western video game Red Dead Redemption 2 to make players pay real money for in game items.

Name originates from a character in the main story of the game named Micah, who in the and completely ruins life for everyone.

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.