To raw dog it.

Marginalized Orientations, Gender identities, And Intersex. it’s meant to be an all inclusive umbrella term for asexuals, homosexuals, multisexuals, trans people, and intersex people. Alternative to LGBTQIAP+
Alternative to MOGII, easier to pronounce.

Following the design style defined by Microsoft for their products, pioneered by Zune and made mainstream by Windows Phone 7. Emphasis is on text, simplicity, directness and the presented data taking the role of chrome (user interface).