1.) When everybody you know, and some you don't make fun of you non-stop.
2.) When everyone looks at you as the biggest homo around.
3.) When a freshman shoots down a Senior asking them to prom.

Someone who is possessed by clout chasing. The original human is now gone and a demonic entity that feeds on clout is all that is left. An empty shell with no control of their actions, forced to blindly react to situations they think will bring them attention.