Started by a janitor in Wainwright Alberta, it is a play on words of the traditional April Fools day. Mapril Fools is when mother nature decides to shaft us with a buttload of snow on May 1st. (Or early May)

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.