Written material (a few sentences or an entire paragraph) that has questionable worth in the larger scheme of the story, article, or blog post. Figuratively, the copy is standing on the ledge wondering whether it should "take the leap" or continue on with its existence.
"David thinks he is a great writer, but his writing rambles on and on with meaningless ledge copy. He should just get to the point."
by Bernard Snatchly October 3, 2013