LBiO is an Acronym for Life Bring it On. It was created by Neil Z Platt after suffering several life setbacks in the mid 2010’s. In the course of 13 months, he lost his uncle, his Father, he got a divorce after 30 years of marriage, and he had spine surgery which nearly left him paralyzed. In his determined effort not to let life hold him down, he coined the phrase to remind himself and others to look forward.

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.