when the running plot (of a series) heavily suggests something that attracts the majority of viewers, later to be not sought through or completed; a clever marketing strategy using a popular speculation to attract a specific demographic; the details used in the process often don't make sense in retrospect

v. collectively or individually finding someone/something to blame for a problem, as opposed to brainstorming which connotes finding solutions to a problem

n. the act of finding someone/something to blame for a problem

(from a TV ad for HD television)