Creating situations to generate income and attention from sponsorship and press using a false or fraudulent platform.

Such situations can and may include:

Planning and undertaking a fake engagement and wedding.
Secretly assisting in the release of a Sex Tape featuring you.
Appearing on a show about dancing, when you can't dance.

Someone who is possessed by clout chasing. The original human is now gone and a demonic entity that feeds on clout is all that is left. An empty shell with no control of their actions, forced to blindly react to situations they think will bring them attention.