When someone asks you your name and you totally lie and say Jessica and they ask for your last name and the best last name you can think of is Messica. So now everyone who’s name is Jessica you call Jessica Messica :)

v. collectively or individually finding someone/something to blame for a problem, as opposed to brainstorming which connotes finding solutions to a problem

n. the act of finding someone/something to blame for a problem

(from a TV ad for HD television)