An honorary title given to the king of the beta males. A man in this position may play with star wars toys all day despite being middle aged. He also may drink excessive amounts of cheap beer (coors light) in a bathtub while obsessing over an unattractive former podcast host.

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.