A British clothing brand stereotypically made for the 'posh, private school kids'. Similar to Abercrombie & Fitch, except you basically have to be rich to be able to afford more than two pieces of Jack Wills clothing at one go... I myself go to a private school and Jack Wills is quite like the epitome of 'look-here-bitch-I'm-richer-than-you' around here. Luckily, I am not part of that elite group of Jack Willians.

Got the covid-19 vaccine

Something that an entire generation wear even though it seems to be no more well made than just about anything else on the high street.jack wills is a horrendous exploitation. People buy a frankly rather ugly £60 hoodie as a status symbol, because they like to pretend they're rich and think they can buy their way into something they're not.
I hope the people buying it soon realise they're wasting their money; you could get something nice for that amount. It's not even remotely interesting; or well made to top everything off.

A clothing brand worn almost solely by private school kids in Britain. Very expensive, Britain's answer to Abercrombie & Fitch Co. Only difference is that you have to be rich to afford JW. Generally worn by the pretty, popular types, or the wannabe private school kids.

Shit clothing brand with a name on it, worn by kids who everone knows and hates, pretty crap stuff (trackies, hoodies, catalougue includes middle class gap-year pics of posh nobs in camp vans) but it has the name on it so people pay for it. Worn by wannabes, posh kids, people with no sense of style (why else would you need your t-shirt to tell you its cool) usually egotistical, thinks people wo diss jack wills are jealous, too poor or ugly.

The Quintessential British Preppy Brand

A clothes brand, the british alternative to Abercrombie and Fitch but much more exclusive to those who can afford it. JW has a rock solid, traditional British heritage, inspired by vintage sportswear, beachwear and classic British public school style. It is the epitome of British preppy cool. Customers who are mainly sloanes and preps are unarguably beautiful and sexy. They are the popular guys and girls in class. They are confident and they ooze effortless style. They adore a hedonistic party. And they are ever so, ever so laid back. It is the complete opposite to anything remotely chavvy such as adidias or lonsdale.

Over-priced British clothing brand, mainly aimed at apparently rich university and private school students more commonly known as Rahs. However, this brand is really only worn by those without the money or style to buy real designer clothes such as Armani, Dior, Ed Hardy etc.