A phrase used by American Recording Artist Britney Spears on her 2007 single "Gimme More" and on Will.i.am's 2013 single "Scream and Shout", on which Spears is featured. The phrase instantly became a pop culture icon, garnering titles such as the "Holy Phrase" in popular music. The phrase has been used all over in the media since it's 2007 release, and may very well be one of the most recognizable taglines in history. The phrase marked a career change for Spears, turning her "not-so-innocent" image into full-fledged "femme fatale". It has recently been revealed that "It's Britney, bitch" wasn't planned, and was rather a joke between Britney and her crew that she decided to use. The phrase has even been parodied by Spears herself, in a Halloween sketch where Britney replaced "bitch" with "witch", while dancing with axes and riding a broomstick in front of a green screen.

Someone who is possessed by clout chasing. The original human is now gone and a demonic entity that feeds on clout is all that is left. An empty shell with no control of their actions, forced to blindly react to situations they think will bring them attention.

The first line of the Britney Spears' song "Gimme More," a successful single for the pop superstar. Just substitute your name for Britney's and you have yourself a catchphrase.