A probable description towards certain but not all, however most is a tool who believes their following size is their absolute bank account. Look down on those who has average followers. Preaches on humility when they genuinely only engage with other influencers with identical social capital. Use their position to market products blatantly with minimal creativity and maximum superficiality so that they get more reach. The problem with this strategy is that audience usually have poor memory lifespan on the product and the person themselves.

One of many ways to sell your soul to the devil.

A probable description towards certain but not all, however most is a tool who believes their following size is their absolute bank account. Look down on those who has average followers. Preaches on humility when they genuinely only engage with other influencers on identical social capital. Use their position to market products blatantly with minimal creativity and maximum superficiality so that they get more reach. The problem with this strategy, delivery is that audience usually have poor memory lifespan on the product and the person themselves when they become irrelevant.