You don't know when it happened, you noticed it over time, maybe it was something you saw or heard, but u realized it, you don't love them anymore. You did, at some point, but not now, probably never again. You hate giving this person the false hope of your love, you know they deserve better, you come to terms and accept the fact that you don't love this person anymore.

The phenomenon of having to come out as bisexual to the same person/people repeatedly because they assumed or hoped that your sexuality was a "phase." Refers less to the holiday and more to the 1993 Bill Murray comedy film in which the main character experiences the same day over and over.