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The reasoning that clothing brands reflect the personality or intelligence of the wearer.
Person #1: "Look at preppy guy wearing Abercrombie! God, I would never want to look like all THOSE people!

Person #2: "Yeah, let's go to hottopic and buy some baggy black pants and studded belts to really stand out!"

Abercrombi wearer: *Jams out to Napalm Death on his way to the bar to get some fine ass*
by Hot Topic Logic February 27, 2005
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