Using a celebrity or high profile individual to add status, glamour, or recognition to a project.

Usually advertising, a charity or a religion.

A few weeks ago, no one had “cheugy” in their vocabulary . Now everything is saturated with the word. It’s in our heads. It’s in our homes. Everyone is asking: “Am I cheugy? Am I a basic ass bitch? Am I GUILTY of being cheugy?”

The proliferation of cheugy in the mainstream discourse can only be attributed to one source: mental terror. It’s an orchestrated psychological trap to make you question your tastes and interests in the eyes of others.

You are not a cheug. YOU’RE PERFECT!!!!

It is very suspicious that the cheugy mascot is a Minion, a literal cyclops, a deformed
yellow panopticon in overalls ... do not let the all-seeing eye to control you. Be vigilant. Resist cheugy psyops.

when movies change people’s perceptions of certain things, or make people believe what is, in fact, not true

When the art and entertainment tainted by investors (yeah, Big Company) and governments (yeah, Big Government, RIAA, ESRB, censorship committee, whatever) who know nothing about art, so it render arts and entertainments to become a mere cash cows rather than self actualisation of the artists