1) A lower priced west coast version of Abercrombie & Fitch

2) A cool store mostly aimed at surf bums & people looking for a taste of California. Actually named after a hick town south of Frisco, it was first established by a South Pacific sailor named John M. Hollister in 1922 in Laguna Beach, California as a store for the sale of South Pacific goods. Later established as a surf store for apparel & equipment in 1953 by John Hollister Jr. then turned into the present day Hollister chain in 1977 following John Jr.'s death in a surfing accident.