The Cheif-in-editor of game reviewing company IGN.
He is best known for his shrewd, inaccurate review of SEGA's recent Sonic Series game, Sonic Unleashed.

While playing Sonic Unleashed, he made numerous mistakes as well as purposely messing up to try and prove invalid points that he stated were defects of the game. Because of such events, he gave the game a 4.5 and deamed it as a, "Big pile of garbage."

Short for ultimate bias. Typically used by fangirls and fanboys to describe their favourite celebrity amongst the many that they are fans of.