A popular modernist typeface that's used just about everywhere, such as in corporate logos, signs, posters, operating systems, advertisments, and et cetera. Odds are you've seen it more than enough times in your life to memorize the distinct shape of each letter.

Graphic designers love and loathe Helvetica for its modernist appearance and practicality, and its adaption for any practical purpose.

Intelligence agency term for "psychological operation". A government or corporate-sponsored operation, usually taking the form of a "terrorist attack" or "crazed gunman on a spree", with the intent of panicking the public into demanding more police and laws inhibiting freedom. Psyops are usually carried out by drugging a civilian or group of civilians with aggression-promoting drugs, psyching them up, arming them, and sending them out to commit mayhem. Government-sponsored terrorism. See also blackshirts, conspiracy

Perhaps the best font ever, Helvetica is admired for its modernist, neutral design. It has been copied many times, in Arial, Swiss 721, and Univers 95.

A person who rules the universe in font form.

The preferred typeface of Emos everywhere.