1) Like hellfire, but with less brimstone and heat.
2) Sometimes refers to rapidly firing a weapon, such as an AK-47, at an in-game enemy.
3) An overpowered machine gun.
4) A way of saying "who cares," "B.S.," or "Whatever."

Kinder kidsafe virsion of Hellfire and Brimstone, often used by Dubya (unofficialy). As seen in "Bushwacked" by Molly Ivins and Lou Dubose.