Generally set up by Emma Watson (Hermione Granger from harry potter). This is a movement that asks men to help entitled rich (often white) women in there battle against the 'Patriarchy' That sadly thanks to facts is bullshit. This movement is quite insulting to men and women from the third world as it ignores India, China, and the middle east's gender inequality's. This movement is set up by the UN.

A few weeks ago, no one had “cheugy” in their vocabulary . Now everything is saturated with the word. It’s in our heads. It’s in our homes. Everyone is asking: “Am I cheugy? Am I a basic ass bitch? Am I GUILTY of being cheugy?”

The proliferation of cheugy in the mainstream discourse can only be attributed to one source: mental terror. It’s an orchestrated psychological trap to make you question your tastes and interests in the eyes of others.

You are not a cheug. YOU’RE PERFECT!!!!

It is very suspicious that the cheugy mascot is a Minion, a literal cyclops, a deformed
yellow panopticon in overalls ... do not let the all-seeing eye to control you. Be vigilant. Resist cheugy psyops.

A cuckolded male who disregards all logic and reason to agree/promote 3rd wave feminism. Usually in attempts to gain favor with a particular female.

The movement (or a member of the movement) to help men with their problems, not because they're human beings who need help sometimes and that would be the right thing to do, but because that will help women, the people who really matter.

HeForShe is a campaign made first by the UN Women. Their goal is to have men and boys pledge for the change of gender equality and women's rights. They encourage them to do something about inequalities faced by women and girls. HeForShe was known to the world when Harry Potter star Emma Watson made the most effective (lit/preach) speech in 2015.

A new word for the male feminist. Popularized after a speech by actor Emma Watson went viral, HeForShe is the global social movement initiated by UN Women that calls for men and boys to support women and girls in the fight for gender equality. Obama, Matt Damon, and many more male celebs have pledged their support of the new feminism through #HeForShe.