The shittiest of all the shitty vodkas proudly drunk by teens, college students and alcoholics of the hawkeye state (Iowa). Hawkeye is well known for its awful taste which leaves your eyes watering and its dangerously low price (A handle can be bought for a mere $10).

Adj. Something that is expected to have a long lifespan by virtue of having existed for a long time, based on the lindy effect, named for the New York restaurant Lindy's, coined by Albert Goldman and popularized by Nassim Taleb.